This Privacy Policy outlines how Portal Traffic ("we", "our", or "us"), accessible at https://portaltraffic.wasmer.app, collects, processes, and protects your personal data in accordance with international privacy regulations, including the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).
1. Information We Collect
When you visit Portal Traffic, we may collect two types of information:
- Aggregated Analytical Data: Non-personally identifiable technical telemetry including browser user agent, operating system, screen resolution, referring URLs, pages visited, and interaction timestamps.
- Voluntarily Disclosed Data: When contacting us through our online forms or subscribing to our intelligence briefing, you may provide your name, professional email address, and communication message.
2. Google AdSense & Third-Party Advertising Cookies
We partner with Google AdSense (Publisher ID: ca-pub-3408452257668175) to serve programmatic display and native advertisements. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to Portal Traffic and/or other websites across the Internet.
- Google uses cookies, such as the DoubleClick DART cookie, to serve ads tailored to user interests.
- Users may opt out of personalized advertising by visiting Google Ads Settings.
- Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting the Network Advertising Initiative (NAI) or YourAdChoices.
3. Web Analytics (Google Analytics 4 & Google Tag Manager)
We deploy Google Analytics 4 (GA4) (Property Measurement ID: G-SMSPFFBH02) and Google Tag Manager (GTM) (Container ID: GTM-M2FLVKX8) to measure content engagement and optimize website architecture.
GA4 collects pseudonymized behavioral metrics without storing complete IP addresses. You can prevent Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
4. Your Legal Rights Under GDPR (European Union Users)
If you reside within the European Economic Area (EEA), you possess enforceable rights under Articles 15 through 22 of the GDPR:
- The right of access to any personal data held concerning you.
- The right to rectification of inaccurate or incomplete records.
- The right to erasure ("Right to be Forgotten").
- The right to restriction of processing and data portability.
- The right to lodge a formal complaint with a competent supervisory data protection authority.
5. California Consumer Privacy Rights (CCPA / CPRA)
California residents are afforded specific rights regarding their personal information:
- Right to know what categories of personal information are collected and shared.
- Right to opt-out of the "sale" or "sharing" of personal data. (Note: Portal Traffic does not sell personal data for monetary consideration).
- Right to non-discrimination for exercising CCPA rights.
6. Data Security & Storage
We implement enterprise-grade technical and organizational safeguards, including SSL/TLS 256-bit encryption for all data in transit. Web hosting is maintained on high-security cloud container infrastructure via Wasmer.
7. Contacting Our Data Protection Officer
For inquiries regarding this privacy framework, data access requests, or cookie management, email our Data Governance Officer at support@portaltraffic.wasmer.app.